Unless you’ve been living under a rock for a while, you’ve probably at least
heard of Google+. If you’re a small business owner, Google+ may seem
like a large question mark for you. You may be wondering, “Why should I
care about Google+?”
You don’t know how to use it, you’re wondering if you should even attempt it, and the biggest question of all is, “Where in the world will I find time for another social network?” These are all important things to think about, and believe me, you’re not alone.
This book is going to show you how to use Google+ to build your authority, increase your community, and share your content with the rest of the world. You can learn how to take advantage of all the features on Google+ and know how to make the many features work for you, but before you can even consider them properly, you need to know exactly what Google+ is.
Google designed Google+ in an effort to make sharing on the web more like sharing in real life. Basically, the user experience on Google+ is similar to that of Facebook. The idea with Google+, however is to make it easier to share content with “Circles,” which are specific sets of people instead of just publishing content on your wall for everyone to see.
It is important to remember that social media isn’t about you; it’s about everything around you. As you consider how your customers want to communicate with you, social media is something that can’t be ignored. Users are always online researching for products, services, and brands. If you’re wondering why you should care about Google+, you should look at a few ways it can benefit you and your clients.