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People develop lists for many things they do in their lives. If you have a
party or a wedding, there’s a guest list. If you are a member of a club or
organization, there’s a membership list. In fact, you’re probably on lists that
you don’t even know about, like those dreaded telemarketer lists. Lists are
an organizational tool we use in many aspects of our lives. We even have
grocery lists. Lists have stood the test of time for one reason—they’re
effective!

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There are many types of business, and even a wider variety of customers. No matter what type of business you’re running—online, actual brick and mortar, small business, large business—you have to have a way to stay in touch with your current customers and potential customers. Practically everyone has an email account.

You can probably count on your hands the number of your customers that don’t have one. For that reason, building an email list is one of the most effective, inexpensive ways to grow your business.

Email correspondence is also easy for you. You only have to prepare the newsletter or email with your current information or promotions once. After you prepare it, with a few clicks of a mouse, you can send it to every customer you have. Whether the customer is across town or across the world, they can receive your valuable information in a matter of seconds.

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