List Building Basics For Newbie Internet Marketers

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Pretty soon into your internet marketing career you come across the
saying that “the money is in the list.” It refers to the fact that perhaps
THE single most important thing you can be doing whilst you build your
online business is building an email mailing list of subscribers who are
interested in whatever niche you are operating in.

List Building Basics For Newbie Internet Marketers

When you start to think about it it’s easy to see why having a mailing list is so important… It is often said that the single biggest cost in a business is acquiring new customers. Finding people to buy your products is DAMN hard, time consuming and can cost a lot of money.

It makes little sense therefore to go to all that time, effort and expense, only to sell one thing to them and
then never deal with them again. If you have an email mailing list you can sell to those people again and again. By communicating with them on a regular basis you will over time build a relationship with your subscribers and as they come to know and trust you more it becomes easier to sell them higher ticket items.

If you’re selling a particular item which, let’s say, costs $500 it’s pretty difficult to sell it to somebody who doesn’t really know you. If this is the first time they have come across you they don’t know if you are trust worthy or whether your product is good or crap!

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