Simply put, list building is the process of building up your mailing list. This involves a two-step process. First, you must capture a potential customer’s contact details. This typically includes their name and email address. Second, this information is used to keep in touch with the customer.
It is not just any kind of person that should be on your list though. Your list should contain people who have already shown interest in buying your products or services. Such information may be collected through a submission form on yours or another website.
List building allows you to build up a relationship with your customers. It is no secret that people like buying things from people they know and trust. Essentially, this becomes the online substitute for face-to-face interactions with your customers. Cashing in on this fact is what you should go for. A mailing list also lets you follow-up on subscribers to promote more products over time.