Facebook For Business
But just because the powerful companies are running the show, it does not mean the little guys will have a dismal chance of succeeding. If you use the right advertising channel, you could stand to earn a fortune on the Internet no matter what type of business you have.
Facebook is one of the most widely used advertising channels today. It boasts of having 955 million active users around the world. Statistics show that approximately 50% of people living the United States access Facebook, and considering that only 60% of residents actually use the Internet, this is an impressive feat for Mark Zuckerburg and his company.
Using Facebook advertising will give you a significantly wider market reach, and it will also cost a lot less to use it as compared to other PPC campaigns. BUT, a very important thing you need to remember is that just because you have Facebook ads showing in millions of newsfeeds does not automatically translate to a high ROI.