When there is constant discussions going on about a particular product of brand, this form of “free” and unsolicited advertising can be advantageous, more so if the comments are of a positive nature.
For those who already have established brands or products this kind of information exchange can be invaluable. This would mean that the company or individual is able to address any real concerns about the product or service being avidly discussed and make the necessary changes for the better if need be.
Setting up a Facebook marketing page can be relatively easy. Not needing much in terms of time a page can be up and running within a few hours. There is however a few interactive applications that need to be installed in order for the page to take on the form it should.